04
Technical SEO
Architecture, schema, speed, and internal links built with the product so search is a system, not a campaign.

The engagement
Technical SEO is often treated like a punch list after launch: sprinkle keywords, paste a plugin, hope rankings move. Genesis Premier Studios treats search as product infrastructure — the same way auth, records, and performance are infrastructure.
Information architecture, internal links, metadata, structured data, sitemaps, and Core Web Vitals are planned with the pages themselves. That means search engines can understand the site, people can navigate it, and the next feature does not require undoing a shortcut that was never structural.
Mobile speed is both a ranking constraint and a design constraint. Most traffic arrives on a phone, so the experience that ranks is the experience that has to feel fast in a hand. When SEO is built with the product, the site stays findable as it grows instead of needing a rescue project every year.
Included
What this work actually covers.
- 01
Information architecture
Page hierarchy and URLs that match how people look for the offer — and how the product will grow.
- 02
Metadata that tells the truth
Titles, descriptions, and canonicals written for real pages, not duplicated template noise.
- 03
Structured data
Schema for organization, services, products, FAQs, and breadcrumbs where those entities actually exist.
- 04
Internal link system
Paths that help people and crawlers move between services, work, and conversion pages.
- 05
Sitemaps and crawl hygiene
Clean indexing signals, robots rules, and noindex where private or utility routes belong.
- 06
Core Web Vitals
Performance work tied to real templates so mobile speed stays a property of the site, not a one-week spike.
How it runs
A clear path from the first conversation to handoff.
01
Audit the structure
Map what exists, what should rank, and where architecture or crawl paths are fighting the offer.
02
Design the system
IA, metadata patterns, schema, and internal links planned with the page inventory.
03
Implement with the build
Ship technical SEO inside the same engineering pass as the site or product — not as a plugin layer.
04
Verify and maintain
Indexation checks, vitals monitoring, and a maintenance rhythm as new pages ship.
A strong fit when
This is the right engagement.
- Sites launching with a product that needs to be found for the right queries
- Teams tired of SEO work that has to be ripped out when the next feature ships
- Organizations that want architecture and speed treated as permanent systems
Work that shows this
Proof in the products already live.
- tascbible.org
Study product
TASC Bible
The Apostolic Study Companion. A product for people who want Scripture at the center of study, teaching, and daily practice.
- edunifi.com
Site and app
EDUnifi
School technology operations. The public site explains the platform. The invite-only app is where districts actually work.
Ready to talk through it?
A message is not a commitment. If the fit is right, the next step is a short call.
Other services
01
Web apps
Web applications people sign into. Records, roles, workflows, and an interface that still feels considered on a phone.
02
Custom software
Custom software for one school, ministry, or organization. The tool they keep open, shaped around how that group already works.
03
Websites
Flagship sites with a point of view. The public face of a product, a brand, or a studio that intends to be remembered.