04

Technical SEO

Architecture, schema, speed, and internal links built with the product so search is a system, not a campaign.

Search is treated as product infrastructure. Information architecture, internal links, metadata, structured data, sitemaps, and Core Web Vitals are planned with the pages, not painted on after launch. The goal is a site search engines can understand and people can use, without shortcuts that have to be undone when the next feature ships. Speed on a phone is both a ranking constraint and a design constraint, because that is where most of the traffic arrives.

• Information architecture that matches how people look for the offer
• Schema and metadata that describe real pages, including product and FAQ where they belong
• Speed on mobile as a ranking and a design constraint